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Imagination.
It’s what separates typical from terrific. Laws are written in black and white and understood in shades of gray. They are deciphered, decoded, construed, and interpreted. If the issues in a lawsuit are black and white, if it’s clear who’s going to win, there’s little reason to pursue the dispute. Big deals are structured creatively -- you only get that which you can successfully negotiate.
And a lawyer who can’t see the big picture, or who sees only the traditional black and white issues, doesn’t provide as much value as one whose approach is more visionary. That’s the lawyer who can see the big picture and look through to the conclusion, and thus work backward from their client’s success.